Breaking Banks Lab • Financial Markets Growth Advisory • For brokers, exchanges & fintechs

We don't sell leads. We build market authority.

Advisory for institutional-grade growth

Integrated advisory combining market strategy, institutional credibility and fintech product structuring. Breaking Banks Lab is not a marketing agency. We are your board-level partner to scale with trust — from challenger to institutional reference.

15+ yrs
each partner, trading & markets & technology applied to finance
Lab Mode
Strategy + Product + Authority
360°
Idea to institutionalization
Combined track record — accumulated, not claimed individually
40+
Years Combined Market Experience
Trading desks, brokerage & fintech advisory
100K+
Cumulative Audience
Brújula + Money Talks + Rankia + BeInCrypto
500+
Webinars, Live Sessions & Conferences
Capital Radio, Rankia, BeInCrypto and social networks, institutional stages
Institutional
Track Record
Swissquote, ATFX, Belobaba, BITBCN, BeInCrypto, Rankia, Capital Radio
Diagnosis

The market is saturated. Most fail for the same reasons.

01 ↗

Everyone says the same

“Low spreads, leading platform”. Without differentiated positioning, you compete on price and affiliate rebates. Margin and brand erode.

02 ↗

Content without institutional authority

Generic market commentary doesn't build trust. Retail ignores you, institutional dismisses you. Authority is earned, not posted.

03 ↗

Toxic affiliate dependency

Your acquisition is rented. When the affiliate leaves, you lose flow, data and community. No owned asset, no compounding.

Breaking Banks Lab

Two partners. One institutional mandate.
Market + Technology, advisory-grade.

We are not generalists. Breaking Banks Lab has led trading desks, product and brand where you want to be. Combined CV, not siloed expertise.

Combined expertise: 40+ years operating in regulated markets and fintech product
Managing Partner — Markets Advisory
Gonzalo Cañete

Gonzalo Cañete

Economist • Exchange & Derivatives

15+ years leading trading desks and market strategy for institutional brokers. Macro and geopolitical authority with media credibility.

  • Former Director, Swissquote Spain
  • Global Head of Markets, ATFX
  • Founder, Brújula de Mercados — Money Talks (Capital Radio)
  • Macro & Geopolitics — institutional contributor
Managing Partner — Fintech & Product Advisory
Albert Salvany

Albert Salvany

Fintech • Blockchain • Open Banking

20+ years trader and fintech operator. Product and trading infrastructure advisory for exchanges and crypto funds.

  • Trader for 25+ Years
  • Trading Director, BITBCN
  • Strategic Advisor, Belobaba Crypto Fund
  • Contributor BeInCrypto & Rankia and several mass media— Open Banking & Crypto Product
  • Expert Fintech masters lecturer and trading courses
Proprietary Framework

Five pillars to move from broker to institutional reference.

01 Advisory

Strategy & Positioning Advisory

Structuring differentiated institutional narrative.

  • — Brand narrative architecture
  • — Competitor & whitespace mapping
  • — Institutional value proposition structuring
02 Advisory

Market Intelligence & Authority

Structuring content that builds institutional trust.

  • — Proprietary macro desk & outlook
  • — Media training & institutional appearances (Capital Radio)
  • — Research & reports referenced by Tier-1 media
  • — Linkedin Posts & social networks
03 Advisory

Fintech Product & Technology Advisory

Structuring product to sell trust.

  • — Trading UX & onboarding audit
  • — Web3 / Open Banking roadmap structuring
  • — Liquidity & partners integration advisory
04 Advisory

Content & Growth Engine Advisory

Institutional system, not isolated campaigns.

  • — Editorial + Video + Newsletter system
  • — Authority SEO + Financial YouTube
  • — Owned community vs affiliate dependency
05 Advisory

Institutionalization & Trust Architecture

From retail perception to institutional partner.

  • — Trust & compliance narrative architecture
  • — Tier-1 partnerships structuring
  • — From affiliates to brand ambassadors
Engagement Models

No hype. Advisory focus.

You choose depth and pace. Breaking Banks Lab doesn't sell hours, we structure impact and institutionalization.

Most common

Advisory Retainer

From €5k/month

Your external growth board in financial markets.

  • ✓ Bi-weekly strategic sprint
  • ✓ Macro desk + content advisory review
  • ✓ Direct access to both Partners
  • ✓ Roadmap priority
Request retainer
Defined scope

Project Advisory

From €12k

One challenge, one institutional deliverable.

  • ✓ Rebranding / Positioning advisory
  • ✓ Fintech product launch structuring
  • ✓ Authority content system advisory
  • ✓ 45 days, closed deliverables
Define scope
Audit now

Authority Assessment Pack

From €3.5k

Start sounding like an institutional reference.

  • ✓ 360° brand & content audit
  • ✓ Narrative + 4 authority assets
  • ✓ Media & appearances advisory plan
  • ✓ Delivery in 14 days
Start assessment
✓ Who this is for
  • — Brokers who want to compete on trust, not bonus and rebate.
  • — Exchanges / Fintechs with solid product but weak institutional narrative.
  • — Neobanks entering investing needing immediate authority.
  • — Teams who understand brand = LTV, not expense.
✕ Who this is not for
  • — If you are looking for “100 leads for €500” and magic funnels.
  • — Projects without clear product or licensing path.
  • — Teams wanting an agency that executes without challenging.
  • — Organizations that cannot make decisions in 48h.
Complimentary Assessment

We tell you the truth about your brand in 45 minutes.

No pitch. We review positioning, content and funnel through an institutional lens. If there's no fit, we'll tell you. Breaking Banks Lab audit = clarity before scale.

01 Pre-review of website & channels
02 45-min call with both Partners
03 Document with 3 authority levers
Institutional references
Swissquote ATFX Belobaba BITBCN BeInCrypto Rankia Capital Radio

Reply within 24h business hours. No spam. Advisory that impacts P&L.